Spectrum Worldwide appointed as consultants to Sport 18 in India
28 August, 2009, Singapore - Spectrum Worldwide were recently appointed as consultants to Sport18 a division of Network18 - leading Indian broadcasters to launch and deliver the inaugural Bangalore Cyclothon - a mass participation cycling event to be staged in Bangalore on 11 October 2009.
The event modelled along similar lines to the hugely successful OCBC Cycle Singapore which Spectrum Worldwide created and delivered in February this year will offer an elite 50km event and 25km event and is expected to attract around 5,000 participants.
Spectrum Worldwide has been engaged to consult on the overall event concept, route and venue design, traffic management, athlete welfare and event logistics. On the ground planning and implementation will be carried out by Sport 18,( the sports arm of Network 18's) and, in addition to ongoing consultancy, Spectrum Worldwide will provide event day staff including Managing Director Chris Robb who will act as overall Race Director on event day.
Robb commented "we are delighted to have the opportunity to work with an organisation of the profile of Network 18 in our first foray into India and are confident that the BSA Hercules Cyclothon, 09 will be the start of a long partnership with Network 18"
"In today's fast paced world, environment and health are important considerations, cycling as an activity makes for a wonderful platform to further these causes. Sport18 since inception has been committed to taking on sporting causes where no Indian company has dared. We have now launched India's biggest cycling event with the BSA Hercules Cyclothon, 09. In this cycling endeavour or ours we are delighted to appoint Spectrum Worldwide as our consultants. They bring their vast experience to make this project a huge success" added Rahul Raichand, Head -Operations at Network 18.
About Network 18
Network18 [BSE: 532798,NSE: Network18] is one of India's leading full play media conglomerates with interests in television, print, internet, filmed entertainment, mobile content and allied businesses. Through its holding in Television Eighteen India Ltd (TV18) [BSE: 532299, NSE: TV-18], Network18 operates India's leading business news television channels, CNBC-TV18 and CNBC Awaaz. It also runs one of India's largest Internet players - Web18, as well as one of India's leading real time financial information and news terminals - Newswire18. For more information, go to: www.network18online.com