Bloomberg Television, Canon, Suunto and Tiger Balm Join OCBC Cycle Singapore as Official Partners
A growing number of international brands have been signed-up as event partners for the second annual OCBC Cycle Singapore, it was announced today by Spectrum Worldwide, event owner and organiser. The mass participation cycling event which takes place on 6 & 7 March, 2010 already has close to 6,500 riders taking part.
New event partners include:
• Bloomberg Television – Official Broadcast Partner
• Canon – Official Digital Imaging Partner
• Suunto – Official Timer
• Tiger Balm – Official Muscle Rub
“Having global brands like Canon, Bloomberg Television, Suunto and Tiger Balm associated with OCBC Cycle Singapore highlights the growing profile of the event. In line with the increasing focus on “rate of involvement” by brands, we will soon be announcing some exciting experiential activation initiatives with our new partners,” said Chris Robb, Managing Director, Spectrum Worldwide, event owner and organiser said.
Shawn Galey, Bloomberg Television’s Managing Director for Commercial Affairs, said, “We at Bloomberg are very pleased to be continuing and even enhancing our involvement in this year’s event. OCBC Cycle Singapore showcases how the private sector can engage with the community to everyone’s benefit.”